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The end of one-way communication - Anthropologists help news providers and advertisers

For the second time, Associated Press has engaged anthropologists in order to improve its services. The first research project, conducted by Context-Based Research Group, revealed that people - contrary to what AP believed - wanted more breadth and depth instead of short blasts of news. The new study shows that news consumers want a two-way conversation instead of one-way bombardment:

It is not just that people feel overloaded. As consumers, they long for a better way to communicate with information providers – news companies and advertisers alike. They want that communication to be two-way, transparent and honest. They seek a new relationship that is built on trust, not simply on the value of the content or advertising itself.

“You have to socialize the space before you can monetize it,” Robbie Blinkoff, principal anthropologist for Context, concluded. “The solution is not just to create more engaging content, but to create better environments for engaging with content.”

In the report, Blinkoff used Victor Turner’s concept “Communitas” - something that APs Vice President Jim Kennedy Vice President called “an interesting bit of cultural theory":

He called Communitas a time of egalitarian information sharing which can be harnessed to rebuild trust between information providers and consumers. He likened Communitas to the social networking phenomenon online, where consumers feel comfortable engaging with information among their friends and peer groups. (…) With Communitas, there is no such thing as one-way communication. There are only two-way conversations that inspire loyalty and trust, and those are key ingredients with the power to cut through the clutter of the Internet.

Both studies are based on ethnographic research methods. The researchers tracked and analyzed the behavior of individuals in their work and home environments.

AP seems to be fascinated by anthropological methods. “One of the keys to understanding how to address the situation", AP writes, “has been the extraordinary insight enabled by the Context methodology":

Context does ethnographic research, meaning it studies small groups of people up close to get at the root of their behavior. That “Deep Structure,” as Context calls it, opens up a view of how companies can respond to cultural changes that aren’t so obvious on the surface.

>> press release

>> download the research report “A New Model for Communication: Studying the Deep Structure of Advertising and News Consumption”

I found one more report on Context’s website called Grounding the American Dream: An Ethnographic and Quantitative Study on the Future of Consumerism in a Changing Economy where they “portray a society and culture going through a “rite of passage” and moving into an era where we measure the quality of our lives in social terms before economic ones".


How to get more young readers? Associated Press turns to anthropologists

The Internet Gift Culture

“Prosumers": Consumer Anthropologist Uncovers Proof of New Species of Consumer

Exploring the honor culture of social media

Ethnographic study: Social network sites are “virtual campfires”

Digital Anthropology Report: Attitudes to technology = basis of future class divides

Popular IT-anthropologists: Observe families until they go to bed


  01:41:10, by admin   . Categories: Asia, books, music, interdisciplinary

Hindi Film Songs and the Barriers between Ethnomusicology and Anthropology

There are only few studies on popular music in South Asia. Tereza Kuldova (Tereza Kuldova) reviews for us the book Hindi Film Songs and the Cinema by ethnomusicologist Anna Morcom. Her review shows - among other things - the differences and barriers between anthropology and ethnomusicology.


Review: Hindi Film Songs and the Cinema by Anna Morcom, 2007, Ashgate, ISBN 978-0-7546-5198-7

Tereza Kuldova, Research Fellow, Museum of Cultural History, Department of Ethnography University of Oslo

Popular music in South Asia equals film music, however, even though its popularity is immense, it has been a very little studied phenomenon. This is even more startling when we realize that film songs “have become the music of public spaces in India, being heard from open windows in peoples’ homes, on buses and in bazaars. They are sung and danced to by millions of people in a range of formal and informal contexts, and have been appropriated in many folk genres” (p. 5) and they are thus literally omnipresent. This book thus must get credit for the choice of its subject matter, in the first place.

This book deals with the relationship between Hindi film songs and Hindi films and analyzes them in their cinematic, narrative and visual contexts. The ongoing agenda of the book seems to be to persuade us that the Hindi film song cannot be separated from the Hindi film, which is however a rather obvious fact to any viewer of Hindi film. The only thing I have to say to this is – there is a reason why it is called a film song and ergo, how could the song ever be truly independent or separated from its film context?

Another concern of the book is the definition of the Hindi film song genre as an independent style. Anyone following the Hindi cinema knows that Hindi film songs are extremely creative and varied, drawing on great diversity of inspiration and adjusting it to the particular needs of concrete scenes, and it thus might not be that easy to define them in terms of any style. Moreover, I wonder, do we really have to categorize these songs in terms of any style? What do we gain by that? Well, the answer may be that we gain statements such as follows:

“Amongst an array of inconsistent or over-general stylistic parameters, the only true constant in Hindi film songs is their ‘inclusion in a Hindi film’” (p. 70).

That was not a very surprising fact, was it? The intense argumentation for the analysis of Hindi film songs in relation to the cinematic context, however commonsense, obvious and at times felt as redundant and repetitive is certainly not so obvious within musicology. Because as Morcom argues ”the cinematic perspective of Hindi film songs has been ignored, with musicological studies largely viewing them as separate entities from their parent films” (p.7). So possibly Morcom might get credit for introducing a notion that is rather and straightforward to any consumer of Hindi film songs to the musicological studies.

The conclusion of the books are thus following:

“Far from being an independent tradition of popular songs, this book has found film songs to be profoundly integrated with Hindi films on many levels. Film songs are conceived as part of a particular film, and the musical style of each song is tailored to the parent film and the song scene.

In commercial terms, although film songs have become a big business since the late 1980s, their profitability is only exploitable in association with the Hindi cinema. Even after their release, the consumption of film songs is largely tied up with the Hindi cinema generally, and to some extent, with the parent film in particular.

However, songs are distinct from their cinematic roles and contexts in certain ways, although the degree of this independence varies with each song. As well as tailoring a song musically to a situation, its ability to sound good as a separate entity, its ‘audio value’, is also considered during its production. At the level of reception, audiences are able to appropriate songs and adapt them to new situations, which in some cases may result in the relationship with the parent film and cinema culture in general becoming obscure, or even disappearing entirely. Hindi films have a narrative style and structure that is designed for songs, and similarly, film songs are able to fit around cinematic scenes (p. 239).”

Now that we have begun paradoxically with the conclusion, let us get through the book chapter for chapter.

In the first chapter (available online here), we are presented with the argument for the study of the Hindi film songs through a multimedia model of analysis, which takes into account the context of the film songs in their parent films, their narrative and visuals as well as their production process. However, there is no attempt to frame this whole analysis in the context of Indian society or its changing historical realities (even though the book discusses the different periods in the evolution of the Indian cinema).

We also get to know that the work draws extensively on fieldwork in India, from 1998-2000 and read that the “fieldwork was ethnographically based” and “aimed to study film music through observing, fitting in with and joining in with its own people and culture” (p. 20). However, when we proceed to the second chapter which is concerned with the production of the Hindi film songs, and which is supposed to draw almost exclusively on fieldwork, what is presented to us are mostly excessive and in terms of content repetitive selections from interview transcripts with producers, music directors, lyricists and others. We do not get to know much about the ethnographic reality as such and any ‘ethnographic’ description in the true sense of the word is missing, except for the practical aspects of the production process, in which the roles of the director, producer, music director, lyricist and others are assessed.

The point of the chapter is again to show that lyrics and music is closely related to what is happening in the film and that it is used to express various emotional states, actions or drama in the scenes.

Let us move on to the third chapter which tries to answer the question of “why are film songs so difficult to categorize in terms of style?” (p. 134). This is clearly a question in musicology, it does not make much sense to the anthropologist writing this review.

The conclusion of this chapter is again not very surprising:

“Film songs seen in one way seem very formulaic and standardized, but seen in another way, they are very eccentric and unpredictable. Film song is required to have a regular enough style and enough musical autonomy to work as popular music, to make sense without the film, and even to advertise film, but at the same time to be specific and idiosyncratic enough to fit around a particular given situation. (…) Film songs need to be seen as multi-media, musico-dramatic entities as well as popular songs in order to make sense of both individual songs and the development of the genre as a whole” (p. 135-6).

For me this last statement equals saying: Hindi film songs need to be seen as what they are.

In the fourth chapter, Morcom addresses the question of the relation between Western music and Hindi films and the role of narrative in Hindi film music style. Supposedly the most striking feature of Hindi film music, as I perceive it (being interested in it intensely in relation to my research and being also its keen consumer), is its eclecticism, namely its ability to borrow and combine different styles and traditions in just one song, and that is what makes it so much fun – and also what makes it possibly so confusing for a musicologist, trying to make sense of it. Morcom poses such questions as “how is this Hollywood music able to communicate apparently successfully to the Indian audience? European and American culture has little to do with Indian music” (p.147) or how is it possible that “various types of non-indigenous music may be conveying narrative meaning to indigenous audiences” (p.157).

She considers “the amount of overlap in musical meaning in Hindi and Hollywood films surprising. Ethnomusicology tends to emphasize the aspects of music that are culture specific” (p. 156). Well, maybe ethnomusicology should consider the option that cultures do not exist in isolation and Morcom should consider India’s colonial history, not to mention its history of thousands of years of cultural contact and exchanges. When what is considered a traditional Muslim floral decorative motif (which can be seen for example on the walls of the Taj) comes originally from the European herbaria, I tend not to really wonder why the ‘indigenous’ population can identify with Western musical elements in Hindi film songs.

However, Morcom hits on something interesting when she says that “the direct relationship of many musical signs with feeling, experience and somatic states may be one reason why music has greater potential for mutual understanding than language, whose signs are more highly mediated” (p.157). Sadly, she does not really elaborate on this any further. She concludes saying that:

“(M)any of the ‘Hollywood’ techniques most commonly found in Hindi films conveniently constitute an antithesis of rāg and classical melody, and also of film and folk melody, which are associated to a greater or lesser degree with the sacred, love, romance and celebration. They can therefore be used as powerful means to express distortion, destruction and disturbance of these qualities in a range of dramatic situations (p.178).”

However, they can also be used to express many other different things.

In the fifth chapter, Morcom explores the commercial life of Hindi film songs, in relation to Hindi film, in the context of buying, selling, and marketing. She investigates the technologies of distribution, marketing and profitability of film songs from the first few years of sound film to 2000. This chapter is based on fieldwork; however, that again stands for interviews with people in the industry. The chapter discusses the influence of gramophone, radio, cassettes, dvd, vhs, vcd etc. on the commercial potential of Hindi songs.

Again Morcom struggles with the distinction between marketing Hindi film songs and Hindi films, and we can again and again read sentences such as:

“The marketing of film songs and films are ultimately difficult to distinguish. Trailers using the film songs and visuals from the films are produced by the music company to promote the music, and the music, as it gains ground in the popular culture, promotes the film” (p.195).

Even though this book was published in 2007 it does not really take into account the importance of internet and though she discusses the importance of television and various live shows, it appears to me, that she does not really capture the extent of the industry. Moreover, nowadays there are numerous ‘making of the song/film’ videos available all over the internet, as well as numerous TV-shows featuring the stars, directors, singers, music directors etc. discussing the production and marketing process and many other things. This all is the promotion of the songs. However, though she notes that “these shows add another layer of importance to film songs, but are still parasitic on the cinema” (p.220), she does not really consider them in the analysis any depth.

In the last chapter, Morcom deals with the audience reception of Hindi films and with the life of the film song after its release. She again wonders if the songs are “able to become independent of the context of the parent film or of ‘film culture’ in general” (p.208). She analyzes different charts from several websites, concluding:

“(I)ndividual songs have, to some extent, a life of their own in terms of popularity and may become popular even if the parent film is a flop. However, when it is taken into account that only a minority of films are hits, the songs from hit films can be seen to further dominate the chart” (p.211).

When it comes to appropriation of film songs by the audiences, again a part of the text which is based on fieldwork, we get to know very briefly that people appropriate songs by

  • singing them,
  • playing them and singing at various occasions such as weddings, Holi, romancing or using them as devotional songs in the temple,
  • identifying with them across disparate communities in South Asia and the Diaspora as they refer to shared experience
  • performing them (from amateurs to professionals).

The conclusion she thus draws is that audiences actively appropriate these songs. However, what is striking when we realize that most of the Hindi film songs are dance songs is the lack of consideration of dance as a form of appropriation. As well as the lack of serious consideration of the movements and gestures in relation to the narrative, lyrics and music as a mode of expression. The embodiment of music and sound is definitely a way of appropriation of music that needs to be considered in any such analysis, and even more so in the analysis of Hindi film songs that rely visually to an extreme degree on bodily movements, gestures and dance scenes.

Reading this book as an anthropologist gave me an insight into on which premises ethnomusicology is established and it certainly thought me to be more sensitive to the various ways in which sound conveys meaning, which is possible the biggest lesson of the book – to give a thought to the various sounds and their interplay with the visual (however I would also include the somatic, emotional and embodied practices) and their ways to express, convey and reproduce meaning. At the same time, I feel that ethnomusicology, as I experienced it though this book, would profit from a more thorough study of anthropology, to get a more nuanced perspective and become more sensitive to the context.

Tereza Kuldova

>> more information by the publisher (Ashgate)

>> download the first chapter


How Indissoluble is Hindu Marriage?

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How neoliberalism reshapes motherhood in Calcutta


Anthropologist explores heavy metal in Asia, South America and the Middle East

“Pop culture is a powerful tool to promote national integration”

The emerging research field of medical ethnomusicology: How music fights AIDS


Yes to female circumcision?

Is it a good idea to fight against female circumcision? Not neccesarily according to Sierra Leonean-American anthropologist Fuambai Ahmadu.

In an interview in Anthropology Today (available free as pdf here), she attacks Western feminists, media and anti-Female Genital Mutilation campaigns and accuses them for presenting a one-sided, ethnocentric picture of female circumcision.

A great deal of what is regarded as facts is not true, she explains. Many people think circumcision is a “barbaric tradition” and “violence against women". But Ahmadu does not see circumcision as mutilation. Circumcision is no notable negative effects on your health and does not inhibit female sexual desire either.

The problem with the representation of various forms of female circumcision as ‘mutilation’ is that the term, among other things, presupposes some irreversible and serious harm. This is not supported by current medical research on female circumcision.

But this research (Obermeyer, Morison etc) has not received any attention in Western media:

However, neither Obermeyer’s reviews nor the Morison et al. study have been mentioned in any major Western press, despite their startling and counter-intuitive findings on female circumcision and health. This is in contrast to the highly publicized Lancet report by the WHO Study Group on FGM, released in June 2006, which received widespread, immediate and sensationalized press coverage highlighting claims about infant and maternal mortality during hospital birth.

Supporters of female circumcision justify the practice on much of the same grounds that they support male circumcision, she says:

The uncircumcised clitoris and penis are considered homologous aesthetically and hygienically: Just as the male foreskin covers the head of the penis, the female foreskin covers the clitoral glans. Both, they argue, lead to build-up of smegma and bacteria in the layers of skin between the hood and glans. This accumulation is thought of as odorous, susceptible to infection and a nuisance to keep clean on a daily basis. Further, circumcised women point to the risks of painful clitoral adhesions that occur in girls and women who do not cleanse properly, and to the requirement of excision as a treatment for these extreme cases. Supporters of female circumcision also point to the risk of clitoral hypertrophy or an enlarged clitoris that resembles a small penis.

For these reasons many circumcised women view the decision to circumcise their daughters as something as obvious as the decision to circumcise sons: why, one woman asked, would any reasonable mother want to burden her daughter with excess clitoral and labial tissue that is unhygienic, unsightly and interferes with sexual penetration, especially if the same mother would choose circumcision to ensure healthy and aesthetically appealing genitalia for her son?

It is important to remove the stigma around circumcision, Ahmadu stresses:

It is my opinion that we need to remove the stigma of mutilation and let all girls know they are beautiful and accepted, no matter what the appearance of their genitalia or their cultural background, lest the myth of sexual dysfunction in circumcised women become a true self-fulfilling prophecy, as Catania and others are increasingly witnessing in their care of circumcised African girls and women.

In an article in The Patriotic Vanguard, she describes the term Female Genital Mutilation as “offensive, divisive, demeaning, inflammatory and absolutely unnecessary":

As black Africans most of us would never permit anyone to call us by the term “nigger” or “kaffir” in reference to our second-class racial status or in attempts to redress racial inequalities, so initiated Sierra Leonean women (and all circumcised women for that matter) must reject the use of the term “mutilation” to define us and demean our bodies, even as some of us are or fight against the practice.

Anthropologist Carlos D. Londoño Sulkin comments Ahmadu’s talk in Anthropology Today and criticizes his colleagues:

My own sense, after listening to Ahmadu, is that many Euroamericans’ reactions to the removal of any genital flesh is shaped by parochial understandings and perfectly contestable biases and values concerning bodies, gender, sex and pain.
Many anthropologists, reacting against collectivist social theories and some of the less felicitous entailments of cultural relativism, have joined in the condemnation of female circumcision without first taking counsel from our discipline’s methodological requirement actually to pay attention to what the people we write about say and do about this or that, over an extended period. Listening to Ahmadu, I can no longer condemn the practices of genital cutting in general, nor would I be willing to sign a zero-tolerance petition.

>> Disputing the myth of the sexual dysfunction of circumcised women. An interview with Fuambai S. Ahmadu by Richard A. Shweder (incl. comment by Carlos D. Londoño Sulkin)


Circumcision: “Harmful practice claim has been exaggerated” - AAA meeting part IV

Male circumcision prevents AIDS?


University reforms - a threat to anthropology?

It started around 20 years ago: The idea of education as a right was being replaced by a concept of education as a commodity to purchase. Today’s universities are managed like businesses, striving for “excellence", being best, competing for the “best” brains with new logos and slogans like The University of Manchester is pioneering, influential and exciting.

What are the consequences of the focus on competition instead of cooperation, quantity instead of quality, bureaucratic control instead of academic freedom and what can be done about it?

In the new issue of the journal New Proposals, anthropologist Charles R. Menzies writes about the recent developments from his personal experience and explains why the commercialisation also created a space for progressive action.

The search for excellence structures all aspects of the contemporary university environment, he writes:

In its operational mode excellence is little more than a set of quantified indictors—dollar value of grants, number of publications, ranking of publication venue, completion rates of students, and so on. These indicators are tabulated by individual, unit, or university and then ranked accordingly. Deriving from the tautological market principle that those who win are bydefinition excellent, being top ranked makes one excellent. (…) Our work becomes measured by quantity and placement of output: “so long as one publishes with the prestigious academic presses and journals, one’s publications are ‘excellent’” (Wang 2005:535)

Academics in the university of excellence are expected to win grants and publish papers. In this they have a lot of autonomy. For as long as academics in the university of excellence maintain their productivity at the rate being set by their colleagues a limited social space is opened up for progressive activity. He writes that he often says to his students: “Yes we must publish, but we get to choose what we publish”:

For me this has led to a series of articles and films on research methods (2005, 2004, 2003, 2001a) in place of what I may have originally wished to publish. This shift reflects my concern for conducting ethical research and to resist the undue influence of the competitive drive to publish as much as one can. To me, a respectful research engagement means that one takes the time to consult and to work with the people about whom we write. Some researchers, lost in the competitive rush to publish, prioritize their own advancement and desires over the people about whom they write.

He suggests following research topics:

- What are the effects of global capitalism on people’s health and wellbeing?
- How have local/ trans-national elites have gained control over public institutions such as the university of excellence?
- How can we make democratic practice real and what does our knowledge of small-scale societies tell us about the possibility of true participatory democracy?

>> read the whole paper “Reflections on work and activism in the ‘university of excellence’”

>> New Proposals Vol 3, No 2 (2010): Universities, Corporatization and Resistance

On his website, Menzies provides community resources and lots of publications to download

Interestingly, the recent issue of the journal Social Anthropology deals with the same topic. And the whole issue is available for free.

In their introduction, Susan Wright and Annika Rabo explain the background for the current reforms:

The current wave of reforms anchors both the global north and south in the so-called global knowledge economy where higher education is universally perceived as increasingly crucial for economic development. In today’s political discourse there is less emphasis on higher education as a public right and a means to liberate and cultivate citizens. Higher education occupies centre stage in the discourse on the global knowledge economy because ‘knowledge is treated as a raw material’ (Slaughter and Rhoades 2004:17). Universities are thus sites for both the mining and the refining of this resource.
A second strand in the international policies for university reform derives from the argument that universities are no longer just servicing the economy: now educating international students is itself a lucrative trade. American, British and Australian universities are especially competitive in this global market, and foreign students are Australia’s third most important source of export earnings.

The reforms represent also a “new rationality of governance".

Such reforms involve changing the status of service providers (including universities in many parts of Europe) so that they are no longer part of the state bureaucracy, but are turned into ‘autonomous’ agents, with whom the state can enter into contracts, and through which they are held ‘accountable’ for their performance. In many countries, universities are being treated as a service supplier, just like any other part of the public sector.

What we need is more anthropology of university reform:

As the contributions to this special issue show, an anthropologist’s view of the ‘field’ can combine a critical examination of the keywords, policy discourses and rationalities of governance, with an exploration of how political technologies like accountability mechanisms, performance measurement, and customers satisfaction surveys actually work in practice, with accounts of students’, academics’ and sometimes managers’ diverse ideas of the university and how they act to shape their institution in their daily life.
(A)cademics seem not yet to have reformulated their values and modes of organising into a forward-looking vision for universities. There are plenty of contradictions in the reform agenda that could be exploited to this purpose. For example, why do governments imagine that by creating top-down steered, coherent organisations with a hierarchy of autonomous and strategic leaders they are preparing universities for a knowledge economy? Just to be provocative (and ironic, as we can also see negative sides to this image), why not imagine a future university by drawing on some positive aspects of companies which recognise that their biggest resource is the ideas, imagination and ability of the workers, and where staff take responsibility for their own work, have a weekly ‘free research’ day, and follow their own initiatives through networks of colleagues and short-term project teams in their own institution and internationally? Why not formulate an idea of a university as a kind of flexible, networking ‘knowledge organisation’?

>> read the whole paper “Anthropologies of university reform “

>> Social Anthropology Special Issue: Anthropologies of university reform

In my opinion, an analysis of the language used in strategic documents would be interesting. Take for example a look at the Consultation document for University of Oslo’s strategy 2010–2020 where we read about universities’ “ role as a growth instigator in the local and global economy” . But a look at the table of contents is enough where we find a list of some of the main goals like “ A quality‐conscious university", “ A ground breaking university” and (being) “The epitome of a good university".

By the way, just a few hours ago, Chris Kelty has written a post at Savage Minds about the new “Stasi like” culture of control at The Department of Anthropology at UC Berkeley


Thomas Hylland Eriksen: On the fundamental uselessness of universities

Protests at Yale: When Walmart’s management principles run an anthropology department

“Intolerant Universities": Anthropology professor Chris Knight suspended over G20-activism

Teamwork, Not Rivalry, Marks New Era in Research

Neoliberal applied anthropology: Who owns the research — the anthropologist or the sponsor?

Success in publishing defined by quality? Anthropology Matters on “The Politics of Publishing”

Militarisation of Research: Meet the Centre for Studies in Islamism and Radicalisation


Pecha Kucha - the future of presenting papers?

(UPDATE: See Beware: No Pecha Kucha allowed without consent from Tokyo) Why reading your paper when there are lot more exciting ways of presenting your research? I have asked Aleksandra Bartoszko and Marcy Hessling to tell us about their experience with a recent experiment at the annual meeting of the American Anthropological Association last december.

They attended a panel where papers were not read but presented via 20 images that were displayed for 20 seconds each. After 6 minutes and 40 seconds the show is over and the discussion can begin.

This way of presenting is getting more and more popular around the world and is called Pecha Kucha.

Pecha Kucha presentations might take more preparation time, but presentations are more focused, there is more discussion as when people want to hear more after 6 min 40 sec, “they will just open their mouth and ask". According to Aleksandra Bartoszko Pecha Kucha style presentations might also be a great way to present anthropology to the non-anthropological public.

“It was the first time ever I was totally focused on all the presentations during the whole session", Aleksandra Bartoszko writes enthusiastically:

It was the first time ever I was totally focused on all the presentations during the whole session:

1) because of the REAL time limit,
2) because of the power point presentations NOT being a text,
3) because of the lack of WRITTEN style of the presentation, the oral style is almost required in this format and in a way natural,
4) because of the lack of word overflow - presentations really to the point,
5) because of the time left for the discussion (real or potential, but still, there is time for that).

I did enjoy this format because:

1) because of the lack of fluency in English I’m not too good in oral presentations, and because of the 20 seconds per slide (in my understanding of the idea, 20 sec per point) it was easier to present something in more “digestible” way to the audience. And because of the pictures, there was a lot of things/descriptions I could just skip.

2) because of the time limit, I really had to think what was the main point I wanted to address to the audience - NOT everything that I had discovered and would like to share with (this is just not working). This time limit is also a good lesson of modesty and self-criticism. I think that this is also a good way to MAKE PEOPLE DISCUSS - I think that usually when “unfortunately we have time for just one short question or comment” most of the people do not want to be the one who talk or “steal” this question, they pull out, especially young scholars. While during an 1 hour discussion more and more people get involved.

Anyway, when I’m done in 6,40 mins and people want to hear more, they will just open their mouth and ask. I think that academia does lack the culture of speaking, talking and discussing. Yes, I do think so :) So, I am for more active meetings.. people are getting so lazy sometimes, both the presenters and the audience.

3) Also, and paradoxically, because of the language issue I prefer the discussion part to the paper. I am just not able to speak so naturally having a paper, and I don’t like the way I usually present (in spite of the fact that this is a tradition etc. It’s just not fun at all, and I guess that most of the participants of the conferences agree, they are just too lazy not to read the excerpts of their books etc). So, that is why I do appreciate every single minute left for a discussion. I believe that any other session I attended could work in this way and the discussion would be great and more fruitful than usually.

4) after fieldwork we have so many photos that never will be used. And I think it is so valuable to see other “fields", other people in work, their “photographical” perspectives, we can learn so much. And I do feel sorry for all those picures stored in our offices, apartments, old albums which will never be used, maybe one of them for a cover to some book, or a nostalgic wallpaper on our laptops.. I don’t know, I just think that the places and people deserve to be seen once they are “captured".

5) this is a great way to present anthropology to the non-anthropological public, to present our results in an understandable but still scientifical manner. Most of the anthropologists (like many other disciplines) just do not know how to speak about anthropology and our work, so it is a good way to start. As one of the participants said “this is the way I can explain my parents what I am doing".

Marcy Hessling organized the Pecha Kucha session. I asked her a few questions:

How was the session? Did you like it? What did the others say?

- I think that the Pecha Kucha format was quite a success at the meeting.  I enjoyed presenting, and I am fairly certain the other participants did too.  It does take a lot of preparation in advance, which is surprising to some because of the shorter presentation time.  But when you just have 6 minutes and 40 seconds to utilize, it is important to be succinct and focus fairly narrowly on a specific issue or topic.  And it is also quite a challenge to choose the 20 more relevant, and yet at the same time visually compelling, images.

Why did you decide to organize a Pecha Kucha session?

- I first heard about the Pecha Kucha format a few years ago (probably in 2007, I think or in early 2008) when I saw a Call For Papers for a student conference that was going to be held somewhere overseas.  Possibly in Japan.  It sounded like a great way for students to present their work.  First, because students are generally quite technologically savvy, and second, because students are typically working through aspects of being in the field or creating a project.  This format is very audience-interactive (at the end) so it is a way to get some feedback too.

Pecha Kucha means 20 slides a 20 sec. How important is it to follow the rules? Is it ok to use 10 slides a 30 seconds?

- The way I understood the format is that it is important to stay within the 6 min 40 second time limit, and that generally most people do 20 slides for 20 seconds per slide.  However, I have heard of some people doing a 6 min 40 second movie too.  So I think it depends on the organizers.  

Was it easy to motivate people to take part in this Pecha Kucha session?

- There were quite a few people who were initially interested in this format, but it does take a commitment to do the preparation in advance. We had a visual anthropologist act as our discussant, and I really wanted to get the presentations to her in advance of the meeting so that she could speak to them in her comments.  She was very impressed with the format, and with the quality of work that the participants brought in.

Will there be another Pecha Kucha session at the next AAA meeting?

- I am not sure if there will be another Pecha Kucha presentation at the 2010 AAA meeting, it depends on the current program chair, and the individual section program editors.  I hope that it does continue.

How do these presentations look like? Here are two presentations you can download:

Fredy R. Rodriguez Mejia, Non-Governmental Organizations and the Politization of Environmental Practices in Copan, Honduras (Powerpoint, 8.9MB)

Aleksandra Bartoszko - Do They Have Any Choice? Distribution of Life Chances, Risk management and poverty in a Nicaraguan village (Powerpoint, 16.4MB)

Here are the abstracts and infos about the session (pdf, 78kb).

Aleksandra Bartoszko has written more about her research in her field blog Antropyton (which I found was one of the best field blogs I’ve read). She edited the open access e-book The Patient that includes her article “I’m not sick, I just have pain”: Silence and (Under) Communication of Illness in a Nicaraguan Village. Norwegian readers can download her thesis Vi er ikke dumme, vi er fattige!
Om vitenskap, eksperter, utdanning og barrierer for folkelig deltakelse i en nicaraguansk landsby

Fredy R. Rodriguez Mejia is also a poet.

And here is a Pecha Kucha presentation about Pecha Kucha

There is a large collection of videos over at www.pecha-kucha.org

AQWorks has made a Guide To Better Pecha Kucha Presentations

Last summer, neuroanthropology had an interesting post about speed presentations.

Thanks Fredy R. Rodriguez Mejia, Marcy Hessling and Aleksandra Bartoszko for your contributions!

UPDATE: It seems there will be similar experiments at the next AAA meeting as well! The AAA blog mentions this post about Pecha Kucha and asks for contributions:

Are you interested in creating a session or special event in an innovative format for the 2010 AAA meeting? Do you want to organize a service activity, walking tour, or an unconference to complement the meeting? Email your ideas to aaaprogramchair [at] gmail.com or aaameetings [at] aaanet.org.

UPDATE 2: Yes, there will be another Pecha Kucha session. See AAA 2010 New Orleans - Call for Abstracts - Graduate Pecha Kucha Session


How To Present A Paper - or Can Anthropologists Talk?

Academic presentations: “The cure is a strong chairman and a system of lights”

Norwegian anthropology conferences are different


Why Siberian nomads cope so well with climate change

The tundra ecosystems in Siberia are vulnerable to both climate change and oil/gass drilling. Yet the Yamal-Nenets in West Siberia have shown remarkable resilience to these changes. “Free access to open space has been the key for success” says Bruce Forbes of the University of Lapland, Finland, Environmental Research Web reports.

Forbes and five colleagues from various disciplines (including anthropology) at the University of Joensuu, Finland, the Russian Academy of Sciences and the University of Cambridge, UK, have studied the Yamal-Nenets for more than four years. The research should not only help with plans for the Nenets’ future survival but could also offer tips for other communities.

The ability to roam freely enables people and animals to exploit or avoid a wide range of natural and manmade habitats. The Nenets responded to their changing environment by adjusting their migration routes and timing, avoiding disturbed and degraded areas, and developing new economic practices and social interaction, for example by trading with workers who have moved into gas villages in the area.

“Our work shows that local people have an important role to play, one that is every bit as useful and informative as that of the scientists and administrators charged with managing complex social-ecological systems", Forbes says.

Around half of the Yamal Peninsula’s 10,000 Nenet people are herding reindeers. Average temperatures in the region have increased by 1–2 °C over the past 30 years. The area contains some of the largest known untapped gas deposits in the world.

>> read the whole story in Environmental Research Web

>> press release

Their findings were published as open access article in the Proceedings of the National Academy of Sciences, see High resilience in the Yamal-Nenets social–ecological system, West Siberian Arctic, Russia.

One of Forbes’ colleagues is anthropologist Florian Stammler. He has put several papers online, among others Arctic climate change discourse: the contrasting politics of research agendas in the West and Russia (together with Bruce C. Forbes), The Obshchina Movement in Yamal: Defending Territories to Build Identities? and the magazine article Siberia Caught between Collapse and Continuity (together with Patty Gray)


Indigenous Russians Unite Against Oil and Gas Development

Cimate Change: Inuit leader wins environment prize

Climate Change: When is the Arctic no longer the Arctic?

“But We Are Still Native People” - Tad McIlwraith’s dissertation is online

Dissertation: Survival in the Rainforest


Haiti Earthquake: Worldwide solidarity, a common humanity? (updated)

(Hatiain Children up in the mountains. Image: Matt Dringenberg, flickr)

(post in progress about anthropological perspectives in Haiti and how to help) “Anthropology to me is all about human connexions, about a common humanity", said Dai Cooper from the Anthropology Song. “Being an anthropologist means that when a natural disaster occurs somewhere in the world, a friend may be there", is a quote I found on the blog by urban anthropologist Krystal D’Costa.

“The recent catastrophic earthquake in Haiti has turned my thoughts to our global levels of connectivity", she writes and adds:

Web 2.0 technologies have been activated to create impromptu support networks  and share what little information people may have heard. They are proving integral to the management of disasters. And perhaps creating a global community so that when natural disasters strike, anthropologists aren’t the only ones wondering and worrying about the fate of friends.

I had similar thoughts today: First, on facebook, lots of friends posted stories about the earthquake and explained how to help. Browsing the web, it is overwhelming and touching to read about all the activities by people who help. Even without web2.0, people care for each other. True everyday cosmopolitanism.

GlobalVoices - my favorite source for international news - has lots of great overviews, among others about help from the region around Haiti (Dominican Republic / Caribbean) where many bloggers have been active. The Haitian Diaspora has also been active.

This kind help is often invisible in mainstream media. Here in Norway, the focus is of course on Norwegians (or Americans) or other rich countries’ help.

José Rafael Sosa for example writes (translated by Global Voices):

The Dominican people have bent over backwards to help Haiti. What happened in Haiti has no precedent. There is too much pain. Too much suffering. The absurd differences stop here and solidarity is imposed, pure and simple, openly and decidedly. This is the right moment to help our brother nation. Let’s give our hand and our soul to a people that do not deserve so much suffering.

Stand With Haiti Anthropologists have also contributed online. At Somatosphere, medical anthropologist Barbara Rylko-Bauer explains why helping through Partners in Health might be a good idea. One of the founders of Partners in Health is another medical anthropologist: Paul Farmer who currently is the U.N. Deputy Special Envoy to Haiti.

One year ago, Farmer was interviewed about the hurricane disaster in Haiti where as many as 1,000 people have died and an estimated one million left homeless. Farmer stresses that natural disasters are not only natural but also social or political disasters, they are partly man-made. He addresses Haitis ecological crisies and the way the US has destabilized Haiti. In another interview he challenges Profit-Driven Medical System (more see wikipedia and videos below).

Yes, why is Haiti so poor? Why is Haiti one of the poorest countries on this planet and therefore more vulnerable to disasters like earthquakes? Two anthropologists answer this question. They suggest links between the disaster and colonialism.

Haiti actually has been a rich country, Barbara D Miller at anthropologyworks explains. Haiti produced more wealth for France than all of France’s other colonies combined and more than the 13 colonies in North America produced for Britain. So why is Haiti so poor:

Colonialism launched environmental degradation by clearing forests. After the revolution, the new citizens carried with them the traumatic history of slavery. Now, neocolonialism and globalization are leaving new scars. For decades, the United States has played, and still plays, a powerful role in supporting conservative political regimes.

James Williams at Discovery News interviews anthropologist Bryan Page. Page gives a similar explanation.

After 1804, Haitians were discriminated against by not only the United States, but all the European powers, he says:

That discrimination meant no availability of resources to educate the Haitian population, no significant trade with any polity outside of Haiti. Also, the break up of the plantations into individual land parcels meant there’s no longer a coherent cash crop activity going on within Haiti.

These conditions persisted into the 20th Century:

You still have a population that was 80-90% illiterate – a population that didn’t have any industrial skills, a population that wasn’t allowed to trade its products with the rest of the world in any significant way.

What that isolation essentially meant was that Haiti never had a chance to progress alongside the surrounding civilizations in the region. Complicating the picture even more was a series of despotic rulers that added to the country’s struggles.

[Haiti was] seen increasingly as a benighted, terrible place, in part also because of the collective racism of the white-dominated nations that surrounded them, including Cuba, the United States and the Dominican Republic which occupies the other side of Hispanola.

Check out the Global Voice Special Report on Haiti and The Help That Haiti Needs: New York Times has asked several researchers.

UPDATE 1: More on Haiti, colonialism and racism on the blog The Cranky Linguist by anthropologist Ronald Kephart

UPDATE 2: Statement by the American Anthropological Association (AAA): The Haitian Studies Association has begun to develop strategies to help Haiti, Haitians, Haitians in the diaspora, and the Haitian academic community. The AAA will provide more information about how to respond to the disaster and ask the Haitian anthropological community for advice.

Amid Rubble And Ruin, Our Duty To Haiti Remains is the title of an article by Haitian anthropologist and artist Gina Athena Ulysse on NPR. She writes:

Hope is not something that one often associates with Haiti. An anthropologist and critic of representations of the island, I have often questioned narratives that reduce Haiti to simple categories and in the process dehumanize Haitians. Yes, we may be the poorest nation in the Western Hemisphere, but there is life there, love and an undeniable and unbeatable spirit of creative survivalism.
I am worried about Haiti’s future. In the immediate moment we need help, rescue missions of all kinds. I am concerned about weeks from now when we are no longer front-page news. Without long-term efforts, we will simply not be able to rebuild. What will happen then?

UPDATE 3: Great post by Kerim Friedman at Savage Minds where he explains why New York Times columnist David Brooks is wrong who claims that “Haiti, like most of the world’s poorest nations, suffers from a complex web of progress-resistant cultural influences.”

UPDATE 4: Haiti: Getting the Word Out - Janine Mendes-Franco at GlobalVoices gives an overview over bloggers in and around Port-au-Prince who “are finding the time to communicate with the outside world".

UPDATE 5 (16.1.10): Anthropologist Johannes Wilm: Who really helps Haiti? An overview of money given to Haiti: While USA give most per person affected, Norway, Canada and Guyana give most per citizen and (again) Guyana gives most in percentage of GDP (Gross Domestic Product). His main message is that the aid from Western countries is “close to nothing".

Alert by Naomi Klein: “We have to be absolutely clear that this tragedy—which is part natural, part unnatural—must, under no circumstances, be used to, one, further indebt Haiti and, two, to push through unpopular corporatist policies in the interest of our corporations. This is not conspiracy theory. They have done it again and again.”

UPDATE See also post by Keith Hart: Is Haiti to be another victim of disaster capitalism?

UPDATE 7: GlobalVoices: Instances of “Looting,” but Little Confirmed Evidence of Post-Quake Violence: When the media reports on disasters, they’re inevitably going to focus on the dramatic and antisocial, even if it’s one percent of the population committing these acts.”

UPDATE 8: anthropologyworks on What low-income Haitians want: lessons for aid-givers:

Here is what poor Haitians define as elements of a good society:
1. relative economic parity
2. strong political leaders with a sense of service who “care for” and “stand for” the poor
3. respe (respect)
4. religious pluralism to allow room for ancestral and spiritual beliefs
5. cooperative work
6. access of citizens to basic social services
7. personal and collective security

(via AAA-blog) The Association of Black Anthropologists (ABA) has launched a “Focus on Haiti” page with a large collection of news about Haiti, especially anthropologists on Haiti!

UPDATE 10: Harvard and Haiti: A collaborative response to the January 12 earthquake: Video with Paul Farmer and his colleagues from Harvard Medical School, Partners In Health
and Brigham and Women’s Hospital


And here an overview about the current situation:

and a lecture by Paul Farmer (first introduction, lecture starts after 8 minutes):


Why we need more disaster anthropology

When applied anthropology becomes aid - A disaster anthropologist’s thoughts

“Disasters do not just happen” - The Anthropology of Disaster (2)

Katrina disaster has roots in 1700s / Earthquake disaster in South Asia man-made

Anthropology News October: How Anthropologists Can Respond to Disasters

Earth Hour - The first globalized ritual?

Keith Hart and Thomas Hylland Eriksen: 21st century anthropology: What holds humanity together?

Owen Sichone: Poor African migrants no less cosmopolitan than anthropologists


The globalisation of the Western conception of mental illness

As Greg Downey at Neuroanthropology.net, I was kept awake until late at night by an article in the New York Times Magazine - yesterday for reading, today for writing. It is a fascinating article about a kind of globalisation that isn’t talked about much outside the university, written by Ethan Watters, author of Crazy Like Us: The Globalization of the American Psyche, released two days ago. It’s about the globalisation of the Western conception of mental health and illness

“We have for many years been busily engaged in a grand project of Americanizing the world’s understanding of mental health and illness", he writes. “We may indeed be far along in homogenizing the way the world goes mad.” And the idea that our Western conception of mental health and illness might be shaping the expression of illnesses in other cultures is rarely discussed in the professional literature.”

Western conceptions of mental health? Well, as anthropologists stress, illness is not only about biomedicine. It’s not only about parts of the body that no longer work. Our brain is not a batter of chemicals that “needs a fine chemical balance in order to perform at its best” (advertisment for the antidepressant Paxil).

Illness, maybe especially mental illness, is also about culture:

(M)ental illness is an illness of the mind and cannot be understood without understanding the ideas, habits and predispositions — the idiosyncratic cultural trappings — of the mind that is its host. (…)

What cross-cultural psychiatrists and anthropologists have to tell us is that all mental illnesses, including depression, P.T.S.D. and even schizophrenia, can be every bit as influenced by cultural beliefs and expectations today as hysterical-leg paralysis or the vapors or zar or any other mental illness ever experienced in the history of human madness. (…)

In any given era, those who minister to the mentally ill — doctors or shamans or priests — inadvertently help to select which symptoms will be recognized as legitimate. Because the troubled mind has been influenced by healers of diverse religious and scientific persuasions, the forms of madness from one place and time often look remarkably different from the forms of madness in another.

Contrary to popular belief, “Western” biomedicine is not culturally neutral either:

The ideas we export often have at their heart a particularly American brand of hyperintrospection — a penchant for “psychologizing” daily existence. These ideas remain deeply influenced by the Cartesian split between the mind and the body, the Freudian duality between the conscious and unconscious, as well as the many self-help philosophies and schools of therapy that have encouraged Americans to separate the health of the individual from the health of the group.
“Western mental-health discourse introduces core components of Western culture, including a theory of human nature, a definition of personhood, a sense of time and memory and a source of moral authority. None of this is universal,” Derek Summerfield of the Institute of Psychiatry in London observes.

Ethan Watters explains why have American categories of mental diseases become the worldwide standard:

American researchers and institutions run most of the premier scholarly journals and host top conferences in the fields of psychology and psychiatry. Western drug companies dole out large sums for research and spend billions marketing medications for mental illnesses. In addition, Western-trained traumatologists often rush in where war or natural disasters strike to deliver “psychological first aid,” bringing with them their assumptions about how the mind becomes broken by horrible events and how it is best healed.

The export of Western biomedical ideas, Watters explains, can have “frustrating and unexpected consequences", for example marginalization of people with “mental heath problems". People with schizophrenia in some developing countries appear to fare better over time than those living in industrialized nations.

Several studies, Watters writes, suggest that we may actually treat people more harshly when their problem is described in biomedical disease terms, when we treat mental illnesses are “brain diseases” over which the patient has little choice or responsibility, when the disease has according this model nothing to do with factors in the outside world like unemployment, racism, larger societal structures that lead to loneliness, despair, depressions:

It turns out that those who adopted biomedical/genetic beliefs about mental disorders were the same people who wanted less contact with the mentally ill and thought of them as more dangerous and unpredictable. This unfortunate relationship has popped up in numerous studies around the world. (…) “irrespective of place . . . endorsing biological factors as the cause of schizophrenia was associated with a greater desire for social distance.”

In Zanzibar, in a group of people with “Swahili spirit-possession beliefs", the illness was seen as the work of outside forces, it was understood as an affliction for the sufferer but not as an identity according to research by anthropologist Juli McGruder:

For McGruder, the point was not that these practices or beliefs were effective in curing schizophrenia. Rather, she said she believed that they indirectly helped control the course of the illness. Besides keeping the sick individual in the social group, the religious beliefs in Zanzibar also allowed for a type of calmness and acquiescence in the face of the illness that she had rarely witnessed in the West.

>> read the whole article in the NYT Magazine

>> Ethan Watters blog

The article was published last Saturday. The same day, Greg Downey wrote Exporting American mental illness, an example for great anthropology blogging. And the day after another fascinating blog post by Eugene Raikhel at Somatosphere: The globalization of biopsychiatry with lots of links to related medical anthropology studies.

Nearly at the same time, medical anthropologist Michael Tan has written about the same topic in his column Pinoy Kasi in the Philippine Daily Inquirer. He writes about “special children", children with what Americans call “global developmental delay” or GDD. This diagnosis does not make sense in the Philippines:

The problem here is defining a delay. (…) For example, around the area of language development, you will find books that say a child should have a vocabulary of around 200 words by the age of 2. I can imagine some of my readers beginning to panic now, as I did when I first heard that standard. Imagine me in the middle of the night doing an inventory of my son’s vocabulary and not even reaching 50 (…)
But the anthropologist in me protested that we don’t have studies in the Philippines that established the norm, and given that all our children are growing up in households with at least two, and often more, languages, there’s bound to be some “delay.” As you might have guessed, my son, who is now 4, cannot stop jabbering, and in three languages at that.

>> continue reading in the Philippine Daily Inquirer


Medicine as power: “Creates new categories of sick people”

Where shamans understand colonialism as sickness

Why anthropologists should politicize mental illnesses

The Anthropology of Suicide

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