Wayne State University
The economy is becoming increasingly international; workforces and markets, increasingly diverse; participatory management and decision making, increasingly important; communication skills, increasingly in demand. Anthropology i… more »
Category: "applied anthropology"
by lorenz on Aug 15, 2004 in corporate & business anthropology, design anthropology, applied anthropology
MSNBC / San Jose Business Journal
When Genevieve Bell agreed to leave Stanford University for a job at Intel in 1998, it was with trepidation. She had, after all, been working her entire life toward being an academic, following the tenure track and ac… more »
by lorenz on Aug 10, 2004 in corporate & business anthropology, applied anthropology, anthropology (general)
Mercury News
For a summer, Dev Patnaik and his team of researchers hung out with teens preparing to go away to college. Trained in anthropology and sociology, they observed while the teens and their parents shopped for the essentials of college life.… more »
AP/ The News-Sentinel
Tyson Foods Inc. introduced what company officials said would be the largest ad campaign in its history to analysts Wednesday, making major changes in its advertising approach and highlighting its lines of prepared food products.… more »
by lorenz on Jul 25, 2004 in corporate & business anthropology, applied anthropology, fieldwork / methods
Fast Company Magazine
Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner." No joke. The "girl" is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one… more »
by lorenz on Jul 21, 2004 in corporate & business anthropology, design anthropology, applied anthropology
Business Europe
Finding out what the customer wants can be a difficult task. A new approach that is becoming more widespread is to treat potential customers as participants in the product development process. This customer research approach is known a… more »
by lorenz on Jul 8, 2004 in technology, corporate & business anthropology, design anthropology, applied anthropology, youth
Business Week
Timothy Malefyt is now an in-house anthropologist for BBDO New York, the advertising firm. His mission is to study a group of college students at Columbia University and figure out how in the world they process all of the information tha… more »
Inc Magazine
Nelle Steele is one of five anthropologist-ethnographers that Microsoft hired full-time to conduct a field study. Called "Dawn to Dusk," the study documents the work habits and thought processes of a species the software behemoth had neve… more »
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