The Economist
Management: The use of anthropologists in technology firms, once a novelty, has now become commonplace. What changed? >>continue more »
Category: "corporate & business anthropology"
Inc Magazine
Nelle Steele is one of five anthropologist-ethnographers that Microsoft hired full-time to conduct a field study. Called "Dawn to Dusk," the study documents the work habits and thought processes of a species the software behemoth had neve… more »
The Hindu Business Line
Don't fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm… more »
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