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Category: design anthropology
28/06/08
17:17:54, by Lorenz 
. Categories: technology, corporate & business anthropology, design anthropology, applied anthropology Motorola anthropologists develop social TV
Some years ago, the researchers observed how people talked on the phone while watching the same TV show. Now Motorola-anthropologist Crysta Metcalf and her team are designing a Social TV, the Chicago Tribune reports.
The researchers designed a prototy… more »
13/04/08
01:34:11, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, Us and Them, applied anthropology, anthropology (general), media, internet Why the head of IT should be an anthropologist
(via Bits and Bytes) The true value of IT will come not from information or technology per se but from the social side. Therefore anthropologists and other social scientists will become more important to Information Technology (IT) Departments than IT it… more »
15/11/07
03:08:50, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology How anthropological research can reduce the paper usage in offices
Another example of anthropologists in product development: As a consequence of anthropological research, Xerox is developing a new kind of paper where the printed information simply disappears within about 16 hours, allowing the paper to be reused.
W… more »
02/07/07
16:27:30, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology Timo Veikkola - The Anthropologist as Future Specialist
Things are changing: See how an anthropologist is introduced in this story: "As many anthropologists these days he holds a strategic position inside a global corporation." Juliana Xavier writes about Timo Veikkola - anthropologist at Nokia. His jobtitle:… more »
14/05/07
21:30:10, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology, anthropology (general) Eight anthropology careers: Life outside the university
Where do anthropologists work outside the university? And how do you get a relevant job? Andreas Lloyd has been at the annual Career day at his old anthropology department (University of Copenhagen) and gives ut a great summary of eight presentations and… more »
18/01/06
15:49:41, by Lorenz . Categories: technology, design anthropology, applied anthropology, fieldwork / methods Capitalism and the problems of "High speed ethnographies"
"If armchair anthropology was a product of colonialism, then design ethnography is a product of capitalism", writes Anne Galloway, inspired by Jan Chipchase's post on Tour Bus Ethnography:
Looking at my travel schedule for the next few months I'm left… more »
15/01/06
23:49:29, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology An anthropologist at an architecture firm
(via Putting People First) Peter Merholz at Peterme.com writes about an "enjoyable dinner brought together by local members of the anthrodesign mailing list". He was particularly excited talking to an anthropologist who's started working for an architect… more »
17/11/05
12:55:51, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology INTEL and Microsoft conference "a coming-out party" for ethnography
It's no longer news that high-tech companies are deploying ethnographers and anthropologists. The first-ever Ethnographic Praxis in Industry Conference (EPIC), organized by ethnographers at Intel and Microsoft was held at Microsoft's campus on November 1… more »
07/10/05
12:52:31, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology Tagging and Folksonomies: Xerox Scientists Apply Insights From Ethnography
An older story from last summer: In a (cryptic) press release, Xerox writes that they have used insights from ethnography in product development:
Employing the same ethnographic methods used to observe the social order on a Polynesian atoll or documen… more »
26/09/05
Visual designanthropology: Watch film about the design chair online
Anthropologist Kristiina Lavia has already three years ago made a film about designing a chair: She portraits the Norwegian designers Svein Gusrud, Torstein Nilsen and Sigurd Strøm – and the way they experience their work with design and creativit… more »
10/08/05
13:32:53, by Lorenz . Categories: technology, design anthropology, applied anthropology, fieldwork / methods, University / Academia To provide better services at the library: Another anthropologist is studying college students
"Rebekah Nathan" isn't the only anthropologist who is studying students.
The article in Democrat & Chronicle starts like this (quite typically for journalists who are somehow puzzeled by recent changes in anthropology)
On and off for two years… more »
01/08/05
10:35:55, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, Asia, applied anthropology Intel is using locally hired anthropologists in new development centers
RedHerring
In a bid to eventually sell more chips, Intel plans to announce Monday that it has set up four new offices around the world that are staffed with anthropologists and engineers to help design computers with features for emerging markets. Tra… more »
12/01/05
14:13:39, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, culture traditions, Asia, applied anthropology Anthropologists on fieldwork for Microsoft in India
RedNova News / Seattle Post - Intelligencer
Microsoft Corp.'s research unit is turning to social scientists in a new effort to understand the long-term possibilities for computer technology in developing countries.
A Microsoft Research lab, to be i… more »
10/12/04
13:42:05, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology Ethnography, cross cultural understanding and product design
Ideas Bazaar reports from an interesting seminar about - among others - ethnography and product design and points to aviable conference papers online.
The Global Watch Mission Report Innovation through people-centred design - lessons from the USA emph… more »
10:17:31, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology Interview with Corporate Anthropologist: Dissecting Consumer Appetites
NPR (Radio Interview)
NPR's Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products. >> continue more »
16/11/04
08:18:27, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology "Anthropological customer research has become popular for a good reason"
Ross Teague, Manager of Design Reseach and Senior Human Factors, Local Tech Wire
The use of anthropological principles in conducting product and customer research has become very popular of late, and for good reason. Anthropologists can be viewed as t… more »
02/11/04
08:08:17, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology "Anthropologists must get more involved in IT design and security
ZDNet UK
People are the biggest security threat facing IT, a report says. That is not where the problem lies. People should come first, programmers second. We especially see it in online security, where the user is supposed to remember all manner of t… more »
25/10/04
10:04:35, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, culture traditions, applied anthropology Coming Back Around to Culture - an anthropologist's thoughts about Technology
TechnoTaste
I have come back around finally to the reason I came to School of Information Management Systems in the first place: a belief that the tools and perspectives of anthropology are useful and needed.
In the face of all the new technologies… more »
20/10/04
11:07:07, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, gift economy gift giving "The science of ethnography is an ideal tool to designing mobile phones"
The Feature
People often confuse what they want with what they need when it comes to consumer products. Manufacturers try to collect this information through interviews, but observing users’ behavior in their natural environment can provide better ins… more »
04/10/04
13:57:23, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology, fieldwork / methods, websites Design Anthropology: Software development by participatory observation
Anne Lau Revil's homepage
Software design is usually undertaken by IT specialists, who have a technical training. Few have a sociocultural background. In this paper I will show several examples of software design as sociocultural adjustments, and more… more »
15/08/04
00:24:57, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology Anthropologist helps Intel see the world through customers' eyes
MSNBC / San Jose Business Journal
When Genevieve Bell agreed to leave Stanford University for a job at Intel in 1998, it was with trepidation. She had, after all, been working her entire life toward being an academic, following the tenure track and ac… more »
21/07/04
20:04:08, by Lorenz . Categories: corporate & business anthropology, design anthropology, applied anthropology Focus On: New product development with anthropologists
Business Europe
Finding out what the customer wants can be a difficult task. A new approach that is becoming more widespread is to treat potential customers as participants in the product development process. This customer research approach is known a… more »
08/07/04
19:22:38, by Lorenz . Categories: corporate & business anthropology, design anthropology, culture traditions, persons and theories When cultures shape technology - Interview with Genevieve Bell
Tom's Hardware Guide
Tech firms flood consumers which new products every month. In an interview with Tom's Hardware Guide, Intel's anthropologist Genevieve Bell explains why cultures will determine the development of new products. Dell initiated at In… more »
09:52:47, by Lorenz . Categories: technology, corporate & business anthropology, design anthropology, applied anthropology, youth Anthropologist tries to fathom how advertisers can approach today's youth
Business Week
Timothy Malefyt is now an in-house anthropologist for BBDO New York, the advertising firm. His mission is to study a group of college students at Columbia University and figure out how in the world they process all of the information tha… more »
20/05/04
Anthropologists in product design
The Hindu Business Line
Don't fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm… more »
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