"The bloggers interviewed say their preference for blogging over a web page because it is more dynamic “the rhythm of frequent, usually brief posts, the immediacy of reverse chronological order”, more focused “ the little distraction it provides”. A blog is perceived as a “superior alternative to sending mass emails” because it is freer and less intrusive"
"Bloggers feel they have an audience expecting regular, good postings, and an obligation towards them. Participants speak about feeling burnout, and having stopped blogging for a while."
"The act of writing, as art and craft or as a support for thinking, is also one of the motors of blogging. A last reason for blogging is being part of a community. The publishing process becomes intrinsically collective, as people interact through blogs. "Blogs are natural community tools for people whose practice is to write and comment on the writing of others: researchers, poets, journalists."