Ethnography, cross cultural understanding and product design
Ideas Bazaar reports from an interesting seminar about - among others - ethnography and product design and points to aviable conference papers online.
The Global Watch Mission Report Innovation through people-centred design - lessons from the USA emphasises that people in their social context rather than task-centric users should be considered a fundamental source of innovation. Furthermore it states that "cross-cultural understandings are becoming increasingly important for companies such as Intel who are using multi-sited worldwide research as part of the innovation process" >> download the report
No feedback yet
Form is loading...