Food company works with anthropologists for ad-campaign
AP/ The News-Sentinel
Tyson Foods Inc. introduced what company officials said would be the largest ad campaign in its history to analysts Wednesday, making major changes in its advertising approach and highlighting its lines of prepared food products.
Bob Corscadden, Tyson's chief marketing officer, said the company worked with cultural anthropologists to understand the food wants and needs of different demographics to better know how to market its full range of products and highlight the importance of protein as body fuel. >>continue