From housewife to mousewive - Anthropological study on women and Internet
We've already heard of the TIF-woman (a new tech-savvy woman), now we read about "mousewives". A recent anthropological study (combined with nationwide polling) by Demos shows the traditional housewife has been transformed into a 'mousewife' as women drive forward the increasing use of computers in the home. John Craig, the report's author, said the advent of high-speed broadband was a crucial breakthrough
- half of all women who go online have moved the home PC into the living room so it can play a central role in family life
- Punishment has also changed: Removing internet privileges for children is becoming commonplace
- The PC is becoming the social hub for gossip with family and friends as well as a means of bargain hunting, without leaving the living room.
>> read the whole study in The Scotsman (link updated)
PS: I don't know how "anthropologically" this study actually has been conducted. Anyhow, I couldn't find any anthropologists among Demos' staff