88 million aging baby boomers are increasingly targeted for medical services. Redefining aging as a “disease” expands the market for medical services [osteoporosis scans, plastic surgery], pharmaceuticals [reorganization of medicare drug programs, botox], holistic supplements and services [vitamins, anti-aging treatments], as well as other products [boomer targeted vacations, assisted living communities, retirement investment]
The new focus on geriatrics is no accident, I think. Many are planning to “cash-in” on the boomers. Refocusing the perception of aging as something to be accepted with grace into a “disease” that needs treatment is fueled by capitalism’s view of market forces–many may seek “treatment” for their aging, even if the services are not particularly useful. Since there are so many Boomers this increasing trend will be difficult to ignore.
There may also come a day when you will be able to tell the economic status of an elderly person by how young/old they look. Although much research is now focused on finding a “cure” for aging, I doubt most on fixed incomes will be able to afford it.
My my, you are a really good anthrospy, Lorenz! Thank you for adding me to blog list. Btw you are doing amazing job here on web, good luck.
oh, and yes, I do agree with you Patricia on the economic dimension of this case.
Hehe, anthrospy… I like that Reminds me of another blog I mentioned, she (student in Bergen) really started to panic after I had mentioned her blog ("Help! Now anthropologists might start reading my blog!") (only in Norwegian)
Yes, the economic dimensions are crucial here. Important for us to be critical concerning the words / concepts we use.
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