Columbia University Press recently approached Savage Minds, asking if we would like to review new books from their catalog", Kerim Friedman writes and begins reviewing the first book "The Politics of the Governed: Reflections on popular politics in most of the world" by Partha Chatterjee.
I (and some other anthropology bloggers) have received this email by Columbia University Press (CUP) as well and you can expect reviews of their anthropology books here on antropologi.info as well (the first book has arrived).
"The new trend is getting bloggers to write about you", according to marketing consultants. This seems to be true as I was approached by an Norwegian publisher only a few days later and the first review was published by guestblogger Syeda Rahima Parvin (in Norwegian). Earlier this year, a museum in Germany has taken contact with me.
Of course, journalistic standards apply here in the same way as in newspapers (no advertising!).
There has been some discussion on this subject, see:
How to approach bloggers about products
Best ways to approach bloggers for product reviews
I read through the above two links, and am wondering what a win/win solution is for everyone? If everyone loves a particular subject like anthropology (my passion is books) and they want to get the word out to other people who are passionate about anthropology, it makes sense they would approach a site like yours. Doesn’t that help everyone?