* To be a forum for anthropologists working in- and outside universities.
* To encourage a bridge between practice inside and outside the university
* To explore the use of anthropology in policy research and implementation.
* To serve as a forum for inquiry into the present state and future of anthropology in general.
As Sam Janssen explains in the introduction of the first volume: One of the main objectives of the journal is, to bring the knowledge and craftmanship of social and cultural anthropology back where it should come from: the field.