The Feature People often confuse what they want with what they need when it comes to consumer products. Manufacturers try to collect this information through interviews, but observing users’ behavior in their natural environment can provide better ins… more »

The Guardian What happens when you let a sharp-eyed anthropologist roam the corridors and meeting rooms of the British Broadcasting Corporation for several years? You get this, a fascinating patchwork of interviews, testimonials, diary entries and ana… more »

Anne Lau Revil's homepage Software design is usually undertaken by IT specialists, who have a technical training. Few have a sociocultural background. In this paper I will show several examples of software design as sociocultural adjustments, and more… more »

Press Release All participants in the qualitative portion of the study found living without the Internet more difficult than they expected, and in some cases impossible, because the tools and services the Internet offers were firmly ingrained in their… more »

Karen Lee, University of Texas at Austin "Netnography," coined from 'ethnography on the Internet,' is an emerging qualitative research methodology adapting ethnographic research techniques to the study of cultures and communities constructed through t… more »

Practical Gatherings is a organisation that was created to provide services and support for the growing profession of workplace anthropology. It was founded by anthropologist Patricia Sachs. On their website (that is partly still "under construction")… more »

Wayne State University The economy is becoming increasingly international; workforces and markets, increasingly diverse; participatory management and decision making, increasingly important; communication skills, increasingly in demand. Anthropology i… more »

MSNBC / San Jose Business Journal When Genevieve Bell agreed to leave Stanford University for a job at Intel in 1998, it was with trepidation. She had, after all, been working her entire life toward being an academic, following the tenure track and ac… more »