Mercury News For a summer, Dev Patnaik and his team of researchers hung out with teens preparing to go away to college. Trained in anthropology and sociology, they observed while the teens and their parents shopped for the essentials of college life.… more »

AP/ The News-Sentinel Tyson Foods Inc. introduced what company officials said would be the largest ad campaign in its history to analysts Wednesday, making major changes in its advertising approach and highlighting its lines of prepared food products.… more »

Fast Company Magazine Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner." No joke. The "girl" is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one… more »

Business Europe Finding out what the customer wants can be a difficult task. A new approach that is becoming more widespread is to treat potential customers as participants in the product development process. This customer research approach is known a… more »

Tom's Hardware Guide Tech firms flood consumers which new products every month. In an interview with Tom's Hardware Guide, Intel's anthropologist Genevieve Bell explains why cultures will determine the development of new products. Dell initiated at In… more »

Business Week Timothy Malefyt is now an in-house anthropologist for BBDO New York, the advertising firm. His mission is to study a group of college students at Columbia University and figure out how in the world they process all of the information tha… more »

London based research-based strategy consultancy using ethnograhic methods. "Ethnographic research is highly suited to telling us what we don't know about a given subject: it can tell us what really happens and how your product or service really fits int… more »

The Japan Post "Unless you understand how money is moving about the economy, it is impossible to have any meaningful analysis of a society or its culture; and unless you look at cultural issues, it is difficult to ever understand how a financial syste… more »